Perspectives on the development of the digital market in Macedonia
IAB Macedonia organized a panel discussion on Perspectives on the Development of the Digital Market in Macedonia, which took place on Thursday (05.09.2019), starting at 6.30 pm at the DoubleTree By Hilton Hotel. IAB Macedonia is the association that unites internet portals, agencies and advertisers from the country.
The purpose of the panel was to discuss current topics and challenges related to the further development of the Macedonian digital market, increasing internet advertising, developing new interactive advertising formats, self-regulation of internet media, registering online portals that adopt the IAB Code of Ethics and other aspects of the relationship between advertisers-media-institutions and how all stakeholders would coordinate in order to further enhance the digital market and what institutions need to do to support this process. Boris Eftimovski (President of IAB Macedonia), Aleksandar Manev, Darko Lazarevski and Saska Nikolova spoke at the panel discussion. NEXT-EM was also present.